Hello, Hoi, Salut.

My name is Michel Luarasi, and I work as a Digital Experience Director and Product Designer in Zurich, Switzerland.

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With a decade of experience, I tackle a broad variety of disciplines in the process of creating digital products that make a real difference. Through carefully selected tools and skills, I express my visions ranging from strategy to the creation of user experience up to execution and delivery.

Design is not about colours or shapes, it's the thinking, reasoning and vision behind it. That mindset helps me to pinpoint the holistic scope of a project and evolve it by adding new business ideas and product innovations that meet user needs as well as business objectives.


Emerging from different industries, these bold brands are allowing me to learn a little more each day.